Alvey Reels is an Australian manufacturer of fishing tackle, primarily known for fishing reels and rods. Founded in Brisbane in 1920, it is one of the oldest family owned fishing companies in Australia. Alvey reels have a reputation for being durable; however, they are the choice of many competitive anglers for many other reasons. This brand is popular for reliable and effective fishing reels built tough to withstand the effects of salt and sand with minimum maintenance.

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