Jimmys Bait started out as a backyard operation and was built on the founder – Jim Jobe's 20 years of industry experience. With the help of his wife, they spent a good 12 years working on the ultimate organic fish bait secret formula. This landed them a spot in the top 3 finalists for most innovative product at 2014 Hutchwilco Boat Show. From there, the company continues to reform bait products making them more user friendly.

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